What's new:

Spring is in the air at Diamonds and Daisychains!

Petition buttonWe're really aiming high with our ethical fashion campaign and hoping you'll come along with us for the ride.

Whether you're an ethical fashion devotee or someone who's interested but not committed, wouldn't you like fashion retailers to come clean about whether their clothing is made in sweatshops? We know whether the chickens that lay our eggs are free range or caged, but have no idea about the people who make our clothes. We'd love you to sign and share our petition calling on the European Parliament to introduce compulsory labelling... go on, it's your good deed for the day!


In the mood for a chat? See what our Woman, Mother and Wife columnists have to say this month and leave them a curly question in the comments box. They love that.


Ruby giveawayAnd don't forget our totally fabulous Ruby London jeans giveaway. Oh yes, they've given us a pair of jeans, and we're giving them to one of our lovely readers!! Imagine! You could be slinking around in jeans like Jo Whiley and Kate Moss wear, just for entering our giveaway.


We'd love you to like us on Facebook, share our stories with your friends, and leave us a comment so we know you've been here!


Woman, Mother, Wife

Our ethical shopping campaign

Rahul Talukder, from a series taken following the Rana Plaza collapse

It started with Suzi's blog The clothes on my back and continues to grow! Now we're determined to keep the conversation alive.

In our latest ethical fashion article, we asked some of our favourite retailers whether they pay living wages and ensure safe work environments. Their answers (and our ratings) are in Are ANY fashion retailers ethical?

Read our Ethical kids' clothing guide.

Find out how to put together a useful, ethical maternity wardrobe.

Discover what clothing retailers said when we asked them about sweatshops: Just a simple “Yes” or “No”, please.

Or check out Things we love to see some beautiful brands and products who are loud and proud about the provenance of their goodies, without even being asked... If you’ve ever wanted to make a difference in the world, getting ethical is a great place to start!

Ethical fashion

Things we love

  • Luke’s big hair cut

    Luke’s big hair cut

    Luke’s Big Hair Cut When Emma Reynolds son Luke resolutely refused to have his hair cut, aged 3, you would forgive her for giving in and declaring it unimportant at the time. Luke’s Dad, Adam was seriously ill with cancer and in hospital with a cruel amount of complications. Diagnosed ...

    Read More »
  • Made


  • Fairtrade schools

    Fairtrade schools

  • Luva Huva

    Luva Huva

  • Tiddley Pom

    Tiddley Pom

Editor's letters

Plans for an ECI

Plans for an ECI

I am writing to you to ask for your support and assistance with a European Citizens’ Initiative (ECI) calling for mandatory clothing labels which reflect the working conditions of the people who make each garment. At present I need to create a Committee with representatives from 7 member states, and ...

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My trip to Brussels was amazing. I’ve never been to Brussels or the European Parliament before, or actually any parliament now that I think about it! The film screened at the conference was an inspiration: honest and complex. It’s called The Hands That Sew Your Shirt and was made by ...

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Going to Brussels!

Going to Brussels!

This is the first update on the progress of our petition calling for mandatory clothing labels which indicate the working conditions of the people who made them. If you’d like to sign the petition, it’s here: Enforce mandatory labelling of clothing which states the work conditions of the people who ...

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This has to change

This has to change

I have started a petition asking for labels on clothing to indicate the work conditions of the factories in which they were made. For example, some factories comply with SA8000 regulations which means they pay their workers a living wage and provide a safe work environment, while other factories are ...

Read More »
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